In the competitive world of social media, Aesthetic Injectors need to establish an authentic and trustworthy online presence. Here are some key tips to help you effectively connect with your audience, grow your followers, and ultimately, your practice.DO: Keep it RealWhen sharing before and after photos, make sure they are well-lit and not overly edited. Posts should also reflect a range of patient types and realistic outcomes, versus only sharing what the top 1% of patients can expect to see. Patients trust providers who are genuine and authentic, so maintaining transparency and context is crucial.DO: Share Your ExpertiseEducate your followers about your favorite procedures, including how they work and what to expect in terms of outcomes and downtime. By sharing valuable insights, you can position yourself as an authority in your field and build trust with your audience.DO: Make Yourself AccessibleEnsure that your social media bio includes your specialty, practice location, and information on how to book an appointment. Making it easy for potential patients to find and contact you is essential for converting social media engagement into real-world appointments.DON'T: Get Caught Up In TrendsDon't feel the need to post content about new procedures or trends just because they are popular. Stick to what you truly believe in.DON'T: Make it Too PersonalSave irrelevant, political, or potentially polarizing posts for your personal feed. Followers love to know more about who you are, but the balance should lean toward professional content.DON'T: Overthink ItYour feed should reflect your unique professional perspective. Steer clear of overly curated and heavily edited content. Let your individuality shine!